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OVERDYED AD-LIB

Itoh’s new Ad-lib series unravels our old narrative of challenging a rather trite impression of Handloom used for menswear. This over-dyed, textured capsule with minimum design intervention, in colors Khaki and Charcoal, makes for an offering restrained and sophisticated.

CRAFTSMANSHIP

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ITOH PEOPLE

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Shiva Nallaperumal

Graphic Designer & Co-founder @nvmbr_in

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Albano Daminato

Designer - architect & founder of STUDIO DAMINATO

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Adrien Testard

French artist and creative director

PRESS COVERAGE

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WWD

“Each seasonal collection is conceived as a small capsule valuing the handwoven fabrics that are sourced from across India, spanning from cotton-silk to wool-linen blends and canvas”

Scandinavian MIND

"Another brand that is redefining what tailoring could be is the Indian brand Itoh"

GQ

"We want to make for people who are fashion conscious. We have a clean, modern, very restrained ways of doing things"

Monocle Magazine

"The core idea behind Itoh is to maintain the relevance of the handloom and explore craft"

GQ

"Itoh’s signature lies in its use of handwoven fabrics, and adding a contemporary edge without ­compromising a garment’s essence"