ITOH is a menswear company based in New Delhi. The brand contemporises the spirit of vintage clothing by creating classic, refined silhouettes using the finest materials and techniques.
It further challenges the limits of ordinary perception about handwoven textiles by making them a bit more than just purposeful. Exclusively handwoven for the brand, the fabrics are used to create highly distinctive patterns, in a way that lends a rich, modern identity to the garment rather than taking away from it.
Each fabric is hand manipulated in order to achieve a desired density of weave specific to every style. ITOH uses these fabrics in Cotton, Cotton Silk, Linen and Wool, other than fine handpicked auto-loom fabrics like Ramie, Wool, Cotton etc. Its collaboration with the weavers and artisans, that goes back to more than a decade, means emphasising on socio economics, morality as well as aesthetics.
ITOH’s products, known for their minimal designs and refinement, are created in small batches with great care and attention toward detailing and finishing, aiming to create an item of lasting worth. The brand strives for an identity that is true to its modest and restrained character and does not rely on trends or other temporary fashion schticks.